Ilan Geva, principal of Ilan Geva and Friends, ventured into the world of medical tourism through a career in global advertising that focused on tourism. He quickly saw the role of branding as an essential step in developing a successful medical tourism destination. Mr. Geva says brand development has a full 360-degree effect on medical tourism. It incorporates everything from internal to external branding, transportation and hospitality, and the health and medical providers themselves.
Mr. Geva is an active leader in building brands and marketing “MICE”-meetings, incentives, conferences, and events-which he sees as integral parts of international health and wellness tourism.